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Crocs
overview
collaborated on conceptual brand audit and pitch presentation to brainstorm new messaging ideas in support of sustainability, simplicity, customization, and humor. designed merchandise and assets in situ for brand extension and "croc-a-thon" event to combat digital dependency.
conceptual branding project: conceptual campaign | art direction | content strategy
sustainability branding + messaging
deliverables for 'croc-a-thon' campaign against digital dependency
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